Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice – Paperback

Report copyright infringement

by Yan Jin (Editor), Bryan H. Reber (Editor), Glen J. Nowak (Editor)

Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management.

This book illustrates how having insights and observations from both leading crisis communication scholars and professionals strengthens crisis management and communication strategies, plans, and coordination. Chapters co-authored by leading scholars and professionals highlight how academic theories and research can inform crisis management and response – an